Yan Fu summarized the essence of good translation in three Chinese characters: XIN (信), which means faithfulness, DA(达), which means expressiveness, and YA (雅), meaning elegance. Yan Fu’s teaching is the foundation of our company’s philosophy, but we have also taken the liberty of expanding the great scholar’s concept to convey our commitment to our customers. The character XIN, is one of the characters used in the word for sincerity – we are honest and transparent in our dealings with customers. The character DA can also represent achievement – we help our customers to succeed in their business endeavor and also do everything in our power to make every translation a success. As for YA, or elegance, we want every member of our team to see their task not as a mundane routine, but as a piece of artwork for our customers to enjoy and appreciate.
 

When serving our clients, we have been committed to the business idea of striving for customer satisfaction based on good faith, assisting our clients in achieving success in certain field during certain period, and finally realizing win-win result.

Language serves as a tool to reflect cultural identity and convey information. In an era featured by knowledge explosion, growing prevalence of the Internet and economic globalization, language has started to play a role as an academic and technological carrier to a greater degree. Translation, an independent profession as part of language, can be described as an art of creation. Translation is a process where translators need to be truly devoted to making use of their own wisdom and knowledge to make an accurate, smooth and even elegant interpretation of the source language. Therefore, translators must equip themselves with all-round abilities, such as excellent expertise and strong sense of responsibility to produce high-quality translations.