There are social ideals that can never be taken away as well such as culture and the arts, social responsibility and the ever expanding spirit of innovation. More and more we see luxury brands reaching outside the bounds of their fields and cooperating with public charities and the arts in order to contribute to cultural diversity. As a leader in the watch industry, Rolex has always been dedicated to cooperation with and development of the arts. This time Rolex is sponsoring talented youth to learn from their predecessors, valuable skills to help them in their futures.
Labels and corporations have become increasingly aware of those timeless values and have put more emphasis on the development of mankind as a whole with an eye on where our future will lead us. It is this kind of social responsibility that makes them leaders in their industry and which allows them to produce the high quality products that have met their customers discerning standards for years.