It is 35 years since first edition of the Volvo Ocean Race, and then named the Whitbread Round The World Race. It has grown from a Corinthian adventure to become one of the world’s biggest professional sports events.
The Volvo Ocean Race has a unique global reach with stopovers in Asia, North and South America, Africa and Europe and fans from more than 100 countries following the race through TV, magazines, newspapers, internet, mobile phones and our online sailing game.
This brochure underlines the Volvo Ocean Race’s status as a top-tier sponsorship platform. It provides an insight into how sponsors can use the race to meet their brand and marketing objectives and includes examples and case studies of activation programmes from the 2008-09 races.